Holy shit they actually did that?
Edit holy shit they actually did that.
They’ve been doing it!
For like five years at least!
Shut up, five years and nobody questions it?
Everyone made fun of it!
But they just keep doing it!
I stg every marketing dept has a “get dunked on on twitter and tiktok” division now.
As a bean counter, I had to take a marketing course.
My lasting memory of that course was the professor fawning over a set of Beats headphones, not because of any tangible value, but because of the marketing behind them
I am not joking
While white is a combination of all colors of the rainbow, it isn’t actually a color in the rainbow itself
Are you fuckin’ for real lmao? Doing the ‘All Lives Matter’ shit AND calling it ‘white pride’? This is deliberate.
The ‘charitable’ side of me thinks they knew and did it for the controversy.
ed: I do appreciate it being pointed out that the ‘white pride’ is indeed a store label, which is not a part of the Skittles branding itself. It does lead me to wonder if they had any idea this would be the labeling used
The white pride thing is the store’s label.
I think the point they’re trying to say is that only the pride rainbow matters in June, so they’ve removed theirs in an attempt to show people they’re not just a rainbow-washing corporation like the rest. But in the end they’re just using Pride as a marketing tool and are hardly different than the rest.
They’re doing “clever” rainbow washing by forcing you to do the association with Skittles and rainbow in your head. It’s the exact same as the rest, but they can’t add the rainbow to their product, so they have to remove it instead.
Mmmmmm cum skittles
oops! all cum