• SatansMaggotyCumFart@lemmy.world
    link
    fedilink
    arrow-up
    39
    arrow-down
    5
    ·
    2 months ago

    Did you know FedEx has an arrow in the negative space, representing their quickness, precision, the pursuit of excellence and tenacity in the face of adversity?

    • some_guy@lemmy.sdf.org
      link
      fedilink
      arrow-up
      10
      ·
      2 months ago

      Yes, it’s very good branding. But I bet others might not have known, so I’m glad you pointed this out.

      I rarely save a meme, but I saved this one because it’s quite accurate.

    • CatZoomies@lemmy.world
      link
      fedilink
      English
      arrow-up
      6
      ·
      2 months ago

      Super neat to know this! I wonder if we can examine other corporate logos and see what hidden messages they have!

      Checks Ubisoft and Hewlett-Packard logos

      Huh. There’s something odd about the logos for both these companies. All I see is “negative”, not even “negative space”. Is it normal for the company to just be completely negative, or am I misreading the logo?

      • pyre@lemmy.world
        link
        fedilink
        arrow-up
        13
        ·
        2 months ago

        you joke but as a designer i think Ubisoft’s logo is really good at conveying the downward spiral the quality of their games has been going through.

      • Klear@sh.itjust.works
        link
        fedilink
        arrow-up
        4
        ·
        2 months ago

        That extremely punchable smirk on the Amazon logo was supposed to be an arrow pointing from A to Z.

    • kewjo@lemmy.world
      link
      fedilink
      arrow-up
      5
      ·
      2 months ago

      would i be able to sure them for false advertising? only FedEx doesn’t deliver to my apartment for some reason and says it’s an unreachable destination.