Before social media I feel like being a fan of a thing was actually only down to just enjoying the thing, and perhaps any meet ups or clubs / groups / communities that enriched your enjoyment or brought you new friends on this basis.

Ofc now with all these social media platforms it can be constant bombardment and then make you feel like to be a fan of football you’ve gotta like those things as well.

You can just go back to enjoying football specifically, and cherry pick your feed or the groups you interact with if that would make you happier.

Watching the games and the pre & post game shows, the odd YT channel and Reddit is enough for me. You can curate more specifically for yourself too.

FR. It’s good that they want to stand for things and use their platform for good if that feels right for them.

Obviously then people want you to stick to it if not it looks like all they were doing is virtue signalling / PR image curation.