Supermarkets profits have never been higher and yet we’re all in a cost of living crisis. Now some have said it’s naked profiteering while others have said it must be something else. Most supermarkets work on a 1-3% margin which means they turn billions to make millions but if their profits are up… how else might they be making those sweet Benjamins? Or in the UK those sweet sweet King Charles. It’ll come as no surprise to anyone that the profit margin on our data is much higher than food and the value of our data is only going up and has no sale-by date on it, unlike these bananas. Let’s look at why supermarkets are becoming data brokers, how much your data is actually worth and what we can do about it. Subscribe - http://www.youtube.com/channel/UC0HAW8tgFA_xEmeUupuRwiA?sub_confirmation=1 Chapters - 🛒 0:00 - Intro - How supermarkets are becoming data brokers (Tesco, Sainsbury's, Aldi, Morrisons, Lidl, Co-op, Walmart etc) 🛒 0:44 - Part 1 - Clubcard points. 🛒 2:24 - Part 2 - The Mobile Loyalty App. 🛒 4:49 - Part 3 - Beyond your purchases 🛒 6:18 - Part 4 - The future of data OTHER VIDEOS - Facebook - 👉 The Evil Business Model of WhatsApp - https://youtu.be/YumfmeBYPhQ 👉 How Facebook uses your period data to sell you stuff - https://youtu.be/WazCiuVKlbY 👉 Facebook Shadow Profiles explained - https://youtu.be/sR8M8hZxuPo 👉 Every toxic thing Facebook did in 2021 - https://youtu.be/aRWB81qrzts 👉 Can Facebook be forced to delete the algorithm? Yes, here's why. https://youtu.be/fHZftxVdeGM Amazon - 👉 Amazon Go's toxic longterm plan - https://youtu.be/YQCpHVWxUrE 👉 Every toxic thing Facebook did in 2021 - https://youtu.be/ha4_2GS2_HA Twitter - 👉 Why is Twitter so toxic - https://youtu.be/lT7e_P8rfuk Everything else - 👉 Why Tinder ruined your dating life - https://youtu.be/pNR2We-Srro 👉 The Rise of Dark Patterns - https://youtu.be/cjMbtDcHL7k 👉 All the privacy issues in Clubhouse app - https://youtu.be/HfZJZl22mg0 👉 8 counter-arguments to common privacy misconceptions - https://youtu.be/7RcjYdn3I5U 👉 You're wrong about the value of NFTs - https://youtu.be/zfPYMRbSne4 👉 How social media has changed how we talk - https://youtu.be/gZ-nW2kRkuY 👉 Here's why you don't read the terms of service - https://youtu.be/zni2DiCQ7rU 👉 The Tesco Clubcard Data Scam - https://youtu.be/bnhNQTsWCMc ———————————— 💬 let's chat about data / privacy / the internet on Reddit - https://www.reddit.com/r/TheInternetExplorers 💬 I've also got a Discord - https://discord.gg/rGcht3SJyV ✍️ Follow on Twitter http://Twitter.com/Thismademecool 📧 Join the mailing list - https://bit.ly/30eHZ7I ✨ Join the internet explorers on Patreon - https://www.patreon.com/SimonCaine 🎧 My podcast - https://podcasts.apple.com/gb/podcast/ask-the-industry-podcast/id946220937 ———————————— All elements were created by me, comedian Simon Caine. ———————————— #supermarkets #tescoclubcard #tesco ———————————— My gear (affiliate links) Camera - https://amzn.to/2YezaZl Lens - https://amzn.to/2Y1yjuQ Ring light/stand - https://amzn.to/3gTKhiI Software - https://amzn.to/2Y449Hr Graphic Tablet - https://amzn.to/3gOXGbX Green screen - https://amzn.to/3ePYD1H Phone - https://amzn.to/323MtPF ———————————— This is the best for the algorithm... no need to read it (I've been told it's important / helpful) Simon Caine is an English award-winning comedian, writer, author, podcaster and human based in Edinburgh Scotland. He makes a video a week, released every Sunday. Over the last decade, he's performed all over the world, from London to NYC to Australia. His most recent show "every room becomes a panic room when you overthink enough" got 5* reviews at the Edinburgh Fringe where he sold out the run. Previously he opened for Trevor Lock, Ben Miller and Henry Ginsberg as well as gigged on the same bill as people like Terry Alderton, Mark Dolan, Matthew Crosby and Bec Hill. He's been featured in the Huffington Post “Tweets of the Week” feature several times and had jokes/writing appeared in The Poke and other publications. He hates writing in the third person.