I don’t see it as a game of one-upping. An influencer getting free merchandise with absolutely no guarantee of revenue is a loss for the producer if there’s no revenue guaranteed. The producer reimbursing after revenue is gained isn’t one-upping them, it’s a business agreement that protects their business. I think it’s absolutely proper to offer a counter in a business agreement, that’s how any business operates. Add on to that that OOP is likely a one person operated small business, as opposed to like Nike or CoverGirl who already have enough revenue to cover a handful of losses, and you get an absolutely rational proposal to stay solvent and end with either a win for both parties or a loss on the part of the salesperson who couldn’t do their job–which is to sell.
ETA: My boyfriend, who is an independent photographer and video producer, absolutely eviscerated me for this argument lol.
How stupid to you have to be to have it spelled out for you and still not get the point? Maybe if you spent less time eating your crayons and more time using them you’d be able to keep up.
What? I just explained that linking coupon to someone is not that hard from technical standpoint. Yes it’s a marketing, but I don’t think I mentioned that?
Actual marketer here. It’s pretty easy to fudge the results no matter what promo code you give the influencer.
In the case of an online store like this, the store itself will have accurate records of coupon code usage. However, unless you also issue backoffice accounts to the influencer for viewing reports or have a proper affiliate system, reports are usually issued in pdf or some other document format. You can just say whatever you want in those.
Hence why it’s a total “trust me bro” move. There is no way for the influencer to personally verify the numbers. Well, I guess unless you specifically make those purchases yourself.
The scheme we see here definitely reeks of the “nope you didn’t hit the quota” excuse down the line.
That’s on seller side though? they can track if the coupon is used or not. Your description is not technical side, right? Doesn’t matter if the store honest or not, they can know
Yep. This is a “trust me” move, there is no way to verify the coupon usage by influencers and 30 days is far too short.
“Trust me, I’ll refund you” vs “trust me, I’ll promote your stuff”. Gotta counter bullshit with bullshit
No. In a game of one upping each other both are guilty.
The proper response is to ignore it.
Unfortunately the internet has shown, people with weak reasoning skills prefer a good story.
I don’t see it as a game of one-upping. An influencer getting free merchandise with absolutely no guarantee of revenue is a loss for the producer if there’s no revenue guaranteed. The producer reimbursing after revenue is gained isn’t one-upping them, it’s a business agreement that protects their business. I think it’s absolutely proper to offer a counter in a business agreement, that’s how any business operates. Add on to that that OOP is likely a one person operated small business, as opposed to like Nike or CoverGirl who already have enough revenue to cover a handful of losses, and you get an absolutely rational proposal to stay solvent and end with either a win for both parties or a loss on the part of the salesperson who couldn’t do their job–which is to sell.
ETA: My boyfriend, who is an independent photographer and video producer, absolutely eviscerated me for this argument lol.
If no one takes the offer, it’s a shit offer. QED.
How stupid to you have to be to have it spelled out for you and still not get the point? Maybe if you spent less time eating your crayons and more time using them you’d be able to keep up.
Eating crayons? I’m not a marine.
Your lack of marketing sense is not a failure on my part.
Your emotional reaction is kind of funny though.
It’s like they say about the difference between genius and stupidity; you have no limits.
If self awareness was a disease you’d be the healthiest person alive.
What, isn’t it easy? Just use influencer name as coupon
Marketing is a field of study that i don’t have the time nor motivation to explain it to you.
And in case there’s is confusion, I am not a marketer but I find it’s best to know-thy-enemy.
I will say there those who think they get it while clearly not getting it, are the most susceptible to their tactics.
Ego is a fickle beast.
What? I just explained that linking coupon to someone is not that hard from technical standpoint. Yes it’s a marketing, but I don’t think I mentioned that?
Actual marketer here. It’s pretty easy to fudge the results no matter what promo code you give the influencer.
In the case of an online store like this, the store itself will have accurate records of coupon code usage. However, unless you also issue backoffice accounts to the influencer for viewing reports or have a proper affiliate system, reports are usually issued in pdf or some other document format. You can just say whatever you want in those.
Hence why it’s a total “trust me bro” move. There is no way for the influencer to personally verify the numbers. Well, I guess unless you specifically make those purchases yourself.
The scheme we see here definitely reeks of the “nope you didn’t hit the quota” excuse down the line.
That’s on seller side though? they can track if the coupon is used or not. Your description is not technical side, right? Doesn’t matter if the store honest or not, they can know