Native English speakers… I hear the order of adjectives is important, and getting this wrong is jarring to read.
I’m making a pitch to upper management about building a “modular and versatile thingamawidget”. Or is it “versatile and modular thingamawidget”?
If it doesn’t matter, I think I’ll go for the latter, as it abbreviates to something easily pronouncable without sounding like a paramilitary group or a ride sharing business.
It’s not uncommon to change the order for branding. It makes people notice it more – even though they’re noticing it because it “feels” incorrect, it tends to force a reader’s attention. Alternatively, it might be a non-english company.