A fixation on system change alone opens the door to a kind of cynical self-absolution that divorces personal commitment from political belief. This is its own kind of false consciousness, one that threatens to create a cheapened climate politics incommensurate with this urgent moment.
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Because here’s the thing: When you choose to eat less meat or take the bus instead of driving or have fewer children, you are making a statement that your actions matter, that it’s not too late to avert climate catastrophe, that you have power. To take a measure of personal responsibility for climate change doesn’t have to distract from your political activism—if anything, it amplifies it.
Yeah, I think there is some confusion here. This isn’t to protect a computer, it’s to cycle all the air in a room in a few minutes and filter down to pm2.5. HVAC filters are a very different kind of product than what this company offers.