Apple is previewing iOS 18 by highlighting a host of new accessibility features included in the update. Eye tracking assistive technology is very expensive so it will be interesting to see how well Apple’s eye tracking works especially with third party applications. I think Vocal Shortcuts will be very useful for people with aphasia. As someone who gets motion sickness when looking at my phone I wonder how effective Vehicle Motion Cues will be.
To my knowledge, Apple doesn’t run an ad service of their own, and it’s unlikely they would work with Google to force you to watch ads in their apps. I find it more likely they would refuse to force attention to ads just to spite Google, as they are their biggest competitor.