A marketing team within media giant Cox Media Group (CMG) claims it has the capability to listen to ambient conversations of consumers through embedded microphones in smartphones, smart TVs, and other devices to gather data and use it to target ads, according to a review of CMG marketing materials by 404 Media and details from a pitch given to an outside marketing professional. Called “Active Listening,” CMG claims the capability can identify potential customers “based on casual conversations in real time.”

  • penquin
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    11 months ago

    I know for a fact that you’re wrong. You just are. I have never bought a single thing based on an ad, period.

    • Decoy321@lemmy.world
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      11 months ago

      My dude, no one is as self aware as you think you are. You do yourself a disservice by thinking so, it means you’re ignoring an exploitable weakness.

    • Nix@merv.news
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      11 months ago

      What phone do you hve? What computer? What shoes? What milk do you buy? Ads dont work by showing up and making you go buy it like a drone. You see the ads a thousand times and then you start believing its better than other products

      • Crashumbc@lemmy.world
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        11 months ago

        Or even as subtle as brand recognition. Nobody can research every purchase and when you walk walk up to two items and one sounds familiar. You’re more likely to buy that one.