The article criticizes recent media coverage portraying Mark Zuckerberg as “cool” again based on his success with Threads and a shirtless photo he posted. The author argues that Zuckerberg’s photo looks like that of a middle-aged man cheating on his wife, and that Threads’ success is questionable given it is mostly used by journalists and brands. The author concludes that despite any business success, Zuckerberg’s role in Facebook’s issues make him unlikely to ever be truly “cool”, and urges journalists to stop describing him as experiencing a “Hot Zuck Summer”.
Gross
There’s a lot to legitimately criticize Zuckerberg about, but not ‘being cool’ for learning jujitsu isn’t one of them.
This article is so crass and petty that it completely undercuts the point of the immense social damage his forays into social media have caused. It comes off as exactly the kind of toxic bullshit that’s perpetuated on his platforms. We don’t need it.
The solution isn’t picking a new side and being childish, it’s being honest and thoughtful as we exercise our autonomy far away from tech bros with too much money and let them be as irrelevant as they ought to.