The buzz around it grew when I was seeing a lot of pizza party’s which always ended up with 3 flavours being brought. Margherita, Pepperoni and Hawaiian. So I’ve always associated the movement being some secret groups’ lifeprotip to order Hawaiian do they can eat a bunch of pizza and it’s divisive. If your ordering for yourself go nuts. If your ordering for a group, there are plenty of more on-averagr enjoyable options