It was organized over twitter, “big players” were not involved. Hell, Trump himself was only interested in showing up because he likes being on stage in front of people. There was no plan, no goal. It was the political equivalent of an angry sports riot.
The holovids always skip over Voyager’s many, many detours to extract resources and manufacture replacement torpedoes. Between this, negotiating with the Borg, and massively altering the timeline, Captain Janeway is as much a popular topic of conversation outside the federation as she is within.